Fancy a 29p Chocolate Orange?
Tesco pricing error sees Terry’s Chocolate Oranges sold at a 90% discount – and it’s just the latest in a list of blunders from the supermarket.
Everyone loves a bargain. So it’s perhaps unsurprising that Tesco was inundated by chocolate lovers when it started flogging Terry’s Chocolate Oranges for just 29p instead of the recommended £2.75.
But it wasn’t a gesture of goodwill from the supermarket giant. Rather, it was a pricing glitch that resulted from two discount offers being applied to the same product.
Cue shoppers literally buying trolley loads of the chocolate orbs as the word spread rapidly on social media (a Facebook page was even set up in honour of the occasion, aptly titled Terry’s Chocolate Orange glitch: I was there).
Unsurprisingly, Tesco weren’t quite as enthusiastic about the deal and moved to shut down the erroneous offer soon afterwards.
How it happened
The problem arose because there were two separate discount offers applied to the product – a buy-one-get-one-free (BOGOF) and a multi-buy.
So here’s how it worked. One chocolate would set you back £2.75, but thanks to the BOGOF it meant you essentially got a discount of £1.37 and a half pence when you bought two.
Then comes the buy-three-for-£5 offer, which equates to a further discount of £3.25. Add it all up and it meant anyone buying six paid just £1.75, instead of the recommended £16.50. Every little helps!
Merry offer at Tesco
It’s merely the latest in a string of pricing blunders at Tesco. In the past, we saw an error at a number of Scottish stores that allowed customers to buy three boxes of alcoholic beverages for £11 instead of £20, a saving of almost 50%.
In another instance, the supermarket was forced to pull its 'Double the Difference' campaign, which promised to pay customers twice the difference in price if they could find products cheaper elsewhere.
Savvy shoppers soon figured out they were indeed able to buy cheaper goods at rival Asda and thus pocket a tidy sum when they took the receipts to Tesco.
We’re sure Asda’s bigwigs enjoyed that. They were probably less pleased, however, when they learned that one of their stores was selling petrol for just 12.9p after staff put a decimal point in the wrong place.
Reports at the time described a 50-long motorcade of motorists desperate to benefit from the bungle at the Rooley Lane, Bradford petrol station.
You win some, you lose some
But before you start feeling sorry for the supermarkets, it’s worth remembering that such glitches often go against us.
The old adage goes that buying bulk is the best way to save, but a report from consumer magazine Which? earlier this year found numerous examples where supermarkets were charging customers more for multi-pack items than those sold individually.
The lesson? Always do the sums before dropping it in your trolley.
Have you ever come across a mispriced bargain? Or maybe a massively overpriced product? Share your experiences below.
I visited a nearby Tesco at the weekend and bought Laughing Cow cheese - I have been buying this particular product for months and the price of this has been £1.85 (at least since April of this year) - the sign next to it said "PRICE DROP" £1.85 originally £2.00.
I would like to know just how many other items Tesco have "PRICE DROP" signs beside making it look as if the product was previously sold at a higher price, but actually wasn't. Misguiding customers I would say.
WE HAVN'T BEEN TO TESCO LATELY AS LIDL AND FARMFOODS AND HOME BARGAINS SELL ROUGHLY THE SAME STUFF FOR HALF PRICE .THE REAL HALF PRICE ACTUALLY!
TELL US YOUR FAVORITE STORE TO SHOP IN!
I was in Tesco's last week and never saw any cheap Chocolate.
and that was in Rochdale. I keep telling my wife Bogof and other reduced items, are a
clever way of making people think they have got something cheaper. Then they have the cheek to print on your receipt. You have saved #### £'s. My wife thinks it is great.
Excellent. I went to Sainsbury' Muswell Hill...Basic Garlic Bread 37p each or Multipack 80p for two. Bought two not in multipack =74p, but the helpful girl on the til pointed out that a multibuy was cheaper at 80p. ehhhhhhhhhhhhhhhhhhhh
Oops Tesco did it again! But this time I am glad it's the customer that benefited! Only last week I saw a notice underneath a toilet paper, which said "Price Drop, it was £2, now £ 2.09! When I picked that label and took it to the supervisor, the respond I got was, " Pricing is done in India, they keep getting it wrong"! Perhaps it's about time Tesco moved their "pricing centres" back to UK then!.
The sales of toilet roll and bleach will be sure to go through the roof!!!
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