Updated: Wed, 18 Jan 2012 17:23:50 GMT | By pa.press.net

Discounts trigger drop in inflation

Pressure on household incomes eased last month as high street discounts in the run up to Christmas triggered the largest drop in inflation in nearly three years.


Clothing retailers slashing prices in the run-up to Christmas helped peg back inflation

Clothing retailers slashing prices in the run-up to Christmas helped peg back inflation

Pressure on household incomes eased last month as high street discounts in the run up to Christmas triggered the largest drop in inflation in nearly three years.

A fall in clothing prices - driven by retailers slashing prices in a bid to pull in customers - ensured the overall rate of consumer prices index (CPI) inflation dropped to 4.2% in December from 4.8% in November.

Economists said the drop, which came after a sustained period of high prices and slow wage growth, paved the way for the Bank of England to pump billions of pounds of extra cash into the economy and hold interest rates at 0.5% for months to come.

While any decline will be welcomed, there were warnings that savers are still struggling to earn real returns on their money, while CPI is still more than twice the Government's 2% target.

Data provider Moneyfacts said that to beat inflation, a basic-rate taxpayer needs to find a savings account paying 5.25% per year, while a higher rate taxpayer at 40% needs to find an account paying at least 7%.

There are just eight standard savings account that taxpayers can choose to negate the effects of tax and inflation and these are all fixed-rate Isas, Moneyfacts said.

Sylvia Waycot, of Moneyfacts, said: "The wheels of UK finance would shudder to a stop without the nation's savers and yet they still see little reward for their investment."

December's decline was driven by a 2.8% plunge in the price of clothing and footwear, although there was less evidence than expected of the impact of the supermarket price war started in early October, as food prices rose by 1.4% month on month.

The ONS said downward pressure also came from fuel prices, which dropped 0.6%, and alcoholic drinks, which fell 1.5% between November and December.

The fall in clothing prices was driven by a wide range of garments, with a particularly large drop in women's outerwear, the ONS said.

7Comments
20/01/2012 16:38
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Funny - People hate the banks, YET, they believe what they say about the inflation rate!

 

In my opinion - inflation should mostly be measured by individuals on a personal level. If you find it hard to live on what you have, then your either spending too much or have too many responsibilities in your lives.

 

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The trick we have all caught onto is the supermarkets pretending to get us to BUY ONE GET ONE FREE....Look at the price they are doubling the price of the single item.......

 

Also Tesco shows a sign showing 4 different items...then puts a large sign in front of them priced

 

£3.33 ...then in small so small ON SELECTED ITEMS...I bought these items only to find when checking my bill they were £7.99    ..when asked to explain .The lady took me to show me it read .selected items ...And showed me prices WELL AWAY  from the items, the price and the item written again in small letters..i TOLD HER THIS WAS MISLEADING AND THE LADY INFORMED ME IT WAS  THE POLICY OF TESCO ...by by tesco

17/01/2012 13:08
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fuel has not gone down , food up, heating up these so call inflation figures are based on womens outer wear . I cant eat this , my car wont run on it , and if I start wearing it to work i WILL BE THE NEXT ON THE UNEMPLOYED LINE
17/01/2012 12:41
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I bet the government use this inflation figure when calculating rises in benefits and pensions instead of the higher rate established last year.



17/01/2012 12:40
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Does anyone actually believe these figures!  If so perhaps they can explain why foodstuffs continue to outpace so called inflation by about 20% - e.g. Tesco have just increased the price of a kilo of sugar by 18% (wonder if this will reflect in an increase in next months figures!  The week or so before Tesco were charging £1.79 for 2 kilos of sugar as opposed to the then price of 82p for 1 kilo - making them 15p extra per sale for every 2kg of sugar bought!  Note that the 1 kilo of sugar is not included in their "basket" of reduced items!  Perhaps Phillip Clarke (Tesco CEO) should look at the proper reasons why people are going elsewhere - it's called being ripped off
17/01/2012 12:40
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once the impact of the increase in VAT dissappears later in the year, expect inflation to reduce to c. 2%.
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Prices are still rising though - just not as fast as they rose last year.

If the offers put out by the 'big 4' were so good, their profits / profitability would shrink - that's not happening.

Personally I think we need to see deflation in some sectors - especially fuel (petrol, diesel and gas).
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