The taxman says three and a half million people are due a refund, but two million will have to fork out for underpaid tax.
Rebranding a company can evoke strong reactions - both good and bad
Kraft Foods has been left red-faced after it emerged that the proposed new name for its snack food division sounds a lot like a sexually explicit term in Russian.
The company announced this week that it plans to call the new division Mondelez. But the initial response was one of confusion as few people knew how to pronounce it ("Mon-Dah-Leez", in case you were wondering).
And things went from bad to worse after word spread that it could sound similar to a Russian slang term for oral sex.
The name has yet to be approved by the company shareholders, but it's safe to say this rebranding has not gone to plan thus far.
Rebrandings can often evoke strong reactions from customers - both positive and negative - as the following examples show.
So let's take a look at some of the most and least successful attempts over the years.
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I'm a child of the 80's & as far as i'm concerned they will always be Opal Fruits, no idea why they felt the need to re-brand but come on Starburst???????
Why did they have to change the name from Jif to cif I still call it Jif even why I write it down on my shopping list .How many of you remember when Black Jacks and fruit salad when they were only 1p now they do them in long strips the young kids of to day do not know how lucky they are .
WHAT MUPPET DECIDED TO REBRAND WHIPSNADE ZOO
AND i AM OLD ENOUGH TO REMEMBER WHEN A MARS BAR WAS A BIG CHUNKY BAR OF CHOCOLATE AND NOT THE ONE AND HALF BITS IT IS TODAY
I still refer to Jiff ,as Jiff,but I don't buy it anymore .I can only assume that the name was changed to cater with the confused mispronunciation within Europe .Many countries do not pronounce their 'J' as we do in the UK, and the product was probably pronounced 'Yeeff'!. Now we are all subject to referring to some products with similar speech impediments.
I, like so many others, am a creature of habit, and somewhere in the subconscious, I don't adjust to, and seem to avoid, renamed products.I remember the Opal Fruits Ad 'Made to make your mouth water', but , they don't anymore, because I no longer buy them.
I hope we don't change our toilet tissue brand name to the Swedish product, and have to ask for a packet of 'Krapp' !!
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