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From comparing meerkats to gorilla drummers, here are some of the greatest ad campaigns.
Do you fast-forward through TV ads or enjoy them? Done well, broadcast adverts can be as funny and entertaining as the programmes they are broadcast around.
They can launch new characters, catchphrases and even cuddly toys into the public sphere and even end up eclipsing the product they were designed to promote.
Companies spend millions of pounds developing adverts in an attempt to make us part with our cash, but which are the best? Here's our list of 10 of the most successful TV adverts ever to hit the UK.
Do you agree with our shortlist? Share your own favourites in the comments below.
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I love little Sergei!!
Some adverts stick in my memory from childhood so I guess they are better than the ones I've forgotten, I'm sure some of those above will stay with me too.
I never know what influence they have on my choice of product though, is it just a sort of subliminal thing, keeping a brand-name in my head? Going round the supermarket, I never consciously think of an advert I've seen but I did use Compare the Market last time for car insurance and got my fluffy meerkat toy as a result, I suspect I probably was influenced on that one!
I loved ALL the adverts and the music that was used in them. The Gorilla and music - fantastic ! ! the Honda advert - superb, the Horse advert - brilliant, the girl with the coat - classic tv also the gallaxy chocolate is brilliant because I love the music and would have liked to have found out what the music - BUT I think the greatest one, I think, is the meercat
All in all, people have their own personnal favourites, and I daresay the adverts will grow better and better !
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