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Compare the Meerkat – Compare the Market
This has been one of the biggest advertising phenomena ever seen.
The success of the Compare the Market adverts starring Aleksandr Orlov and his 'Simples!' catchphrase eclipsed the advertising of any other price comparison site.
Aleksandr himself has over 800,000 Facebook fans and more than 50,000 Twitter followers.
Somehow the adverts managed to stay focused on car insurance - Compare the Market has rocketed from the 16th most-popular UK insurance website in 2008, to its current position of fourth.
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I love little Sergei!!
Some adverts stick in my memory from childhood so I guess they are better than the ones I've forgotten, I'm sure some of those above will stay with me too.
I never know what influence they have on my choice of product though, is it just a sort of subliminal thing, keeping a brand-name in my head? Going round the supermarket, I never consciously think of an advert I've seen but I did use Compare the Market last time for car insurance and got my fluffy meerkat toy as a result, I suspect I probably was influenced on that one!
I loved ALL the adverts and the music that was used in them. The Gorilla and music - fantastic ! ! the Honda advert - superb, the Horse advert - brilliant, the girl with the coat - classic tv also the gallaxy chocolate is brilliant because I love the music and would have liked to have found out what the music - BUT I think the greatest one, I think, is the meercat
All in all, people have their own personnal favourites, and I daresay the adverts will grow better and better !
I remember the one with the dambusters - it was at the dams with the bouncing bombs and a german soldier was deflecting each bomb away goal keeper style (if you've seen it you'd appriciate the humour!)
Right at the the voiceover says 'I bet he drinks Carling Black Label'!
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