Ill-conceived changes to a company's packaging or logo aren't the only ways to generate criticism. In 2001 the Post Office disastrously changed its name to Consignia. One critic dubbed it "nine letters that spell fiasco".
The idea was logical - the Post Office was preparing itself for operating independently from state control. To mark the move, brand researchers were tasked with finding a name that would also recognise its many business divisions.
Consignia was picked because it included the words 'consign' and 'insignia' which, they believed, conveyed trustworthiness and honour. However, the rebranding, which cost £2 million, was itself consigned to history in 2002 after Allan Leighton became chairman and the company was renamed Royal Mail. Post Office Limited is now an operating division of the bigger business.
Good morning dondonaldsondonnington, it's always nice to see someone else having a good rant.
Be kind to the Americans, they've only just started running their country. My house is older than their constitution, so you can't really blame them for acting like spoilt, bullying, adolescent fools with little grasp of reality or the rest of the world.
I have never bought nor will ever buy Cif on principle - can't see what was wrong with the name Jif, why do we have to fit in with everyone else. Pass the Ajax please!
What about Nestle's? When I was a kid in was pronounced "Nes-ile's Milky Bar!!"
Now at the end of the advert it's pronounced
What's that all about??
'Spastic Society' now called 'Scope'.
Still say 'Jif' not 'Cif'/Ulay not Olay.
I don't specifically avoid the brands, but I rarely eat Marathon now (sorry Snickers) too. I generally don't associate Cif with Jif, particularly when style copying of packaging is so common, so each of these re-brandings I would class as failures in my case.
What about oil of Ulay? I've never used it before or after, but the new name always gives me the urge to chant "olay, olay, olay, olay", which puts the brand image on the football terraces which I doubt is where it wants to be!
I still sing "Opal Fruits, made to make your mouth water" every time I see so-called, self-styled "Starburst."
As for Starburst....I still call them Opal Fruits, so that's a fail too!!
Apparently, the language difference across the pond means that "Opal Fruits" sounds like Suck my f1nger.
Then I insist that the yanks start calling their @rse an @rse and stop calling it a f@nny. Also a bum bag is a bum bag and not a f@nny pack.
on a more serious note, maybe it is the use of the word "fruit" meaning "homosexual" that causes the problem.
Did anyone consider that the word Snickers is ridiculous to us just by removing the first letter? Even with the first letter in place snicker is a word here too and it doesn't make you think of sweets.
We should have said NO.
.....on a more serious note, maybe it is the use of the word "fruit" meaning "homosexual" that causes the problem.
No idea why "Marathon" didn't work for then, unless they just can't cope with a sweet named after a battle they didn't win.
Right. There miust be a way of beating this. Is it the leading letter?
Perhaps if I space them out more with extra letters in between....
Fly In No Great Earth Rotation.
No, this is mad. It's NOT a swear word, it's a digit on my hand.
It is a **** er.
Hang on, why did the system turn the word ****er into a load of asterisks?
Its political correctness gone mad.
......and another thing semz123. Where do the Yanks get off with re-branding the traditional two ****ered salute, beloved by English Longbowmen, into a pale single ****ered version?
I'm sticking with the original, and you can consider this post to contain one.
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