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The big money winners of London 2012
Jessica Ennis - £10 million
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She's beautiful, she's talented and after her success in the heptathlon, Ennis could be set for life.
Clifford Bloxham, a sports marketing expert working with one of the official London 2012 partners Scottish Widows, believes she could earn £2-3 million in the next 12 months and £8-£10 million over four years.
But he warns that her sponsorship success could actually reduce her earning potential for future advertising. "The more deals you have, the less value the next deal [has]. If you have one sponsor then you have massive value - Jess Ennis has so many brands now that you don't think of any one deal."
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59Comments
13/08/2012 18:24
16/08/2012 19:55
15/08/2012 18:51
15/08/2012 17:56
For all those who are moaning about the rewards that the ath;etes may get after the Olympics:
So you would expect Victoria Pendleton to pay back £3M back?
Where do you people come from, lala land?
The athletes are as entitled as anyone to make money from their success, they are the ones who have to train long hours, deny themselves a normal life in the HOPE and I use that word advisedly, that they MAY win a medal in a major sporting event!
15/08/2012 15:17
14/08/2012 15:43
19/08/2012 11:19
So! Millions made by some athletes, the winners and some who are marketable - read GOOD LOOKING - millions made by TV channels via advertising. Balanced by those who made zip - or a loss - well that is life. And sometimes that is difficult to accept.
But the rub is : The National lottery was raided to the tune of £450 million to help fund the games. A fund meant for deserving causes, not financial gain for multi-nationals. When will the funds be replaced - plus interest!
The funds that could have made some athletes preparations more proffessional.
The funds that could be used to help returning BRITISH service men injured in the conflict, rather than line the pockets of business.
The funds could be used for the cash strapped hospitals. So rather than have cancer charities advertise on TV, lets have some more National lottery money invested in British medical causes.
16/08/2012 17:23
It doesn't matter if they earn good money or not after the olympics, they all deserve it for the hard work and dedication it must take to be the best in the world.
The over paid, under worked, prima donna footballers need to take note and try working for a living or going without and then people might have more respect for them. It's about time their pay was capped and fed back into the game to help the smaller clubs and supporters
Go Victoria & co and best of luck for Rio!!!!!!!!!!!!
16/08/2012 11:52
14/08/2012 13:50
Whilst I applaud the success from our Team GB, I think any payments made to the athletes should be made in the same way that University students benefit, i.e. once they're earning from their success, they should pay it back. This will only effect the really successful people who will be able to afford it.
17/08/2012 23:27
I have read all your comments ! If companies and people are willing to kick in with any sought
of rewards pehaps thats the way it should be . . . But just a cotton picking minute ! As anyone
out there thought of those who tried and did'nt get a medal and all that goes with.
I suggest that the athletes that do get those high rewards set up funds for those that often help
the top ones win (as in cycling) so they can enjoy some of the big kick backs that those at the top
This will show how really good sports those at the top really are !
15/08/2012 13:39
21/08/2012 05:22
you all think too much about this. to be at the top of your game you need funds as you cant work a full time job and train to the best of your ability can you ? the answer your looking for is NO!! remember i said BEST of your ability not train. but your all jumping on this as a dirty sin but there are others that earn far to much for doing nothing like kicking a sack of air about then jumping about like a barbi doll, wondering around like they are the world and with out them life would stop. lost and confused are they suppose to play a game or roll about like a baby learning to crawl? yes the common footballer now you really want to complain about money into local areas and money back in the future of sport look at these idiots then that make all this rather justified and peanuts in comparason. Oh any they have acheived a lot more in 2 weeks than any bloody over paid mabi panbi footballer!!!! think about that. But as in true brit style we cant be happy without putting someone down bless you all. if you look outside there is a world beyond your PC no really there is :)
25/08/2012 08:32
17/08/2012 15:13
17/08/2012 10:06
24/08/2012 16:21
21/08/2012 13:46
28/08/2012 18:45
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