Blackbrook zoo in Staffordshire is looking for new owners after going into liquidation
Economic recovery 'real for 10%'
Britain's economic recovery feels "real" to just 10% of adults, according to a poll
Only one in 10 people feels part of Britain's economic recovery, a new poll shows.
A survey of more than 4,000 British adults, commissioned by KPMG and housing charity Shelter, shows that more than a third think an economic recovery is under way, but just one in 10 feels they are part of it.
Almost half of those questioned by poll firm Populus said they would need to see wages rise before a recovery felt real, and 69% said that any recovery "won't feel real" until it gets easier for young people to own a home.
Just 8% said prospects for home ownership for young people have improved, despite government policies like Help to Buy. Three in four people said young people's prospects of home ownership have worsened over the past few years.
Rick Nye, managing director of Populus, said: "The availability and affordability of housing will play a significant role in the next election, but it is most likely to play out through other issues."
Marianne Fallon, head of corporate affairs at KPMG, said: "An accessible and affordable housing market is vital if people and families are to be able to build on their aspirations and unlock their potential. It's important for business too to know that staff can afford to live within reach of where they are located."
Campbell Robb, chief executive of Shelter, said: "Every day our advisers see the reality that our housing shortage is now hitting people from all walks of life, and across the income scale.
"This poll makes it clear that no political leader can win the trust of voters on the economy or the cost of living without addressing high rents and house prices. But what we haven't yet seen is any party putting forward the big, bold vision we need to deliver more affordable homes."
:: The findings of the survey will be debated next week at an event hosted by KPMG and Shelter.
related stories on msn
more on msn money
msn money poll
A new study suggests a typical financial emergency costs around £1,200 - would you be able to raise that kind of money within a month?
Thanks for being one of the first people to vote. Results will be available soon. Check for results
- Yes - from my savings
- Yes - I could put it on credit
- Yes - I could borrow from family or friends
- No - raising that kind of money in a month would be impossible