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Mon, 12 Dec 2011 12:09:09 GMT | By lovemoney.co.uk

Supermarket tricks to watch out for

If you’re planning to hit the supermarkets soon to stock up for Christmas, here are four tricks you need to make sure you don’t fall for...


Watch out for these supermarket tricks (© Getty Images)

Christmas is a stressful time for food shoppers: packed supermarkets, annoying Christmas music and long queues...enough to put anyone in a festive frenzy!

But this Christmas could be made even more stressful if you fall for a supermarket trick - here's four you should watch out for next time you're on the hunt for groceries...

Dodgy BOGOFs
The old buy-one (but don't actually) get-one-free trick - it's been infuriating shoppers for years and shows no sign of abating!

The classic buy-one-get-one-free (BOGOF) trick is probably the most obvious one - just make sure the offer doesn't come off at the tills and hope the customer doesn't notice! Now, having worked on a check-out throughout sixth-form college I can confirm that occasionally the till is genuinely not programmed correctly - or so I was told!

You should also keep your eyes peeled for mis-shelved products as many people have reported picking up goods placed directly above a BOGOF sign that aren't actually on the offer. Of course the supermarket will usually blame this on a lazy shelf stacker or product-moving customer - whether they're telling porkies or not is for you to decide!

The obvious way around this trick is to keep a mental note of any BOGOF items you pick up and check your receipt at the checkout. If the offer hasn't come off, let the cashier know! Kick up a fuss at the customer service counter and you may even get the items for free - it's worked for my mum before!

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Volume offers

This again concerns BOGOF offers as well as other discounts such as 3 for 2's or 2 for £10. Obviously special offers like these can sometimes help to slash your food bills - but they don't always offer value for money.

A report into price advertising by the Office for Fair Trading (OFT) found that 'volume offers' can sometimes distort the true value of the product, causing you to needlessly over-spend.

This is because supermarkets may temporarily inflate the price of an item before putting it on offer so the discount looks more worthwhile than it actually is. The effect is that you become focused on getting a 'good deal' rather than just buying what you need.

You'll also find the best volume offers will be on perishable items like fruit and vegetables. So unless you're confident you can eat everything you've purchased before it goes off, don't be taken in by the offer!

Avoid these supermarket tricks (© Getty Images)

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Baiting sales

The OFT report also highlights the trick of baiting sales. This is where a retailer will tempt you into the store with a bargain offer but only hold a very small amount of stock at the discounted price.

It works because if you traipse down to the supermarket to pick up an offer, but it's sold out, you'll probably buy a similar product at a higher price from the same retailer.

Baiting sales is banned by consumer protection rules and the OFT have vowed to crack down on any retailers found to be practicing it.

Shop layouts
Supermarkets will place the most profitable items at eye-level, while the cheaper items will be on the very top or bottom of the shelves. You'll also find expensive electrical goods towards the front of the shop, and the cheaper items at the back - so you'll have to walk through the profitable aisles to get to the cheap ones!

Many retailers will also change the layout of their shops regularly - so you'll have to hunt around for products on your shopping list and hopefully throw a few extra items into your trolley as you do.

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40Comments
16/12/2011 21:37
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Di Cortez.  You are wrong.  When a shop offers any product at any displayed price.  It is known as, in legal terms, 'An Invitation to Treat' In other words the shop is inviting you to make them an offer to buy at the advertised price.  They don't have to accept your offer to buy at the advertised price.  Neither do you have to agree to buy.  However, once money has changed hands, a contract now exists.  Therefore the shop owner, for instance, cannot demand more money if he has undercharged you.  Unless of course, the customer has altered the price or not paid for some of the items.
15/12/2011 15:44
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Di Cortez

 having worked in a supermarket myself when I was 16, if this happens to you again just tell the person dealing with your complaint that it doesn't matter whether they have got round to change the ticket or not, trading standards state that they have to charge you what is advertised and its tough! It happens a lot in my local co op but they have to change the price!

15/12/2011 15:41
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No matter what sunny little jingles the supermarkets overpay so called celebrities to promote, super markets are out to part us from our cash any way they can. None of them care about giving us quality or value for money just so long as we believe they do. They rip off farmers and throw away vast quantities of food that has gone out of date or else they disguise out of date things like meat with things like a 'barbeque sauce'. I wish they would all stop the so called loyalty cards which must cost thousands to produce not to mention the cost to the planet of all that plastic and paper used to send out your statement. I wish they would pay farmers a fair price and charge consumers a fair price rather than BOGOF offers etc.
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2 points.,,the first primarily aimed at Tesco, the regular re-arranging of shop layout does not result in increased sales...it results in turned off customers who subsequently go on to shop at stores they are familiar and comfortable with. We are sick to the teeth of going hunting and not shopping and going home with far less than intended because is wasn't readily visible.

 

Secondly, and this is totally aimed at Tesco, we're sick or being steered away from the products and brands we want (or even having them kept from us entirely) in order that they can punt their own, inferior, higher margin products.

 

Morrisons et al, charge me a little more and give me what I want!

 

P.S.

I wouldn't be seen dead in the scummy bun-fight that is Asda regardless of offers, perks or inducements.

 

 

14/12/2011 00:12
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It takes a second or so to check that the reductions are shown at the bottom of the receipt...if you get caught ...tough, its YOUR own fault....incidently some of the posts here are sheer crap.
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My local supermarket has stopped doing "Buy One Get One Free" on oversized condoms

 

This has not only caused me a major problem, but also there are hundreds of now seriously disappointed b1tches that I cannot "put to the sword"

 

When I stand on my balcony at night I can hear the crying all over town.

 

Hold steady girls - I will get to you all eventually - Including Jim Roger's wife

13/12/2011 22:34
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eddie,   get back to your carotts and turnips you muppet
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I know what I would do if I was doing the marketing for this in the North :

 

"BUY ONE PIECE OF FRUIT AND GET BEER AND FAGS AND SUNNY DELIGHT HALF PRICE"

 

Our tracksuit wearing blotchy northern cousins will spend all their dole money in a heartbeat. Easy to make millions up North....

13/12/2011 21:59
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Millions of people walk around shopping places like zombies WAKE-UP people and watch what your buying..I went to pick up a special offer pack cheaper then the open ones until this woman pointed it out the pack was £2.99 for 6 and buying 6 separate was £2.25..we all pick up the 6 pcks to save carrying more...I will carry more thanks for the saving...probly they buy in bulk anyway and pay 1p a tin and charge you 50p a tin rip off to make there balance fatter.....drop your prices get more customers buying.....
13/12/2011 21:48
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I have noticed that utterly butterly has disappeard from tha asda shelfs where I live after the report on shopping tricks
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If  you went into a supermarket and stole a item the security guard would be called and the police and you arrested, yet these supermarkets can rip you off but are not called to account by the trading standards, supermarkets and banks all in the same boat.
13/12/2011 21:28
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Im naturally instinctive, when it comes to spending money, as we all should be!! Rip Off Britain,,,,keep that in mind, whatever you spend your hard earned money on. Lets face it,,,,,Any sort of retailer, does not give a fig, the work you put into earning it, they just want it off you as quick as possible..And if you do think u have been jipped,,,,,,do kick up a fuss about it,,,,,,the last thing the retailer wants, is bad live advertising..It happened to me once,,,,,,so I went all gay and camp,,,,And gave that bitch such a blast,i got a weeks grocery,s for nothing. :o)

Merry Save and enjoyable Christmas, to you all.xx

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I have been had twice been around the supermarket, then stopped at the kiosk to get my cigs and a paper as a no how much they are i noticed i had been overcharged, looked at my bill and found i had paid for a toy, (what are toys doing at a kiosk) i went back and asked, i was told ow i must have scanned it by mistake, this happened twice i was not amused so i check every time, the next time it happens i will call the police.
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Despite trying my best not to get caught out by the supermarkets when I shop I do slip up occasionally.  The trick I detest is when they fill empty gaps with an item that does not correspond to the price ticket underneath...I think I have picked up a bargain only to find that price was for another item..tut tut....Last week I bought 4 bottles of Corona Extra, price underneath £3.97 which it had been for a few weeks.  When I checked my bill I had been charged £4.98. Upon complaining I was told that the price had gone up but they hadn't got around to changing the instore price ticket...tut tutAngry
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I have seen things in supermarkets (especially Tescos) that do not appear legal. The reversal of figures for instance, hoping the shopper will not notice. That was some time ago in Tescos, when the Cider Vinegar was £0.48 in one part of the shop and £0.84 in another place. Also in Tescos, powdered potatoes being sold at £0,95 some weeks and £1.95 in others. The intention to deceive of course, hoping that the customers will mentally note the 95 pence and not notice the extra £1 !  The list is endless. If we the customers did this sort of thing we would be arrested. Double standards and legalised robbery, and this is not the only area in which this happens in our society.
13/12/2011 20:26
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can someone please explain to me how my local corner shop can sell milk 50 to 70pence cheaper than any supermarket in my area when supermarkets buy it in massive bulk ???just shows what a fiddle they are on.
13/12/2011 19:33
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Outside our local Co-Op store.Carrots buy two Packs for £1-75.On entering the store right infront 

of you the same packs of carrots were only 65p.So the skinflints were making 45p on the same product. 

13/12/2011 19:28
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People should report all the rip-offs they have had by the big supermarkets and I mean report them to OFT not the supermarket itself.  If they get enough complaints they will have to do something about it.   Its ridiculous that people have to watch that they are not being misled or ripped off all the time just shopping for poxy groceries.  The supermarkets cannot even be trusted buying from them on-line - there is always some item/s wrong or missing and its usually something you really needed!!Baring teeth    
13/12/2011 19:06
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if supermarkets can survive on abt 3% margins in the States then they should do so here too.  They are con artists.
Walmart is the largest retailer in the World, and is American. Revenue figures (from wikipedia): income $422 billion; profit $25.54 billion - that's 6%. There aren't many businesses that run on such low markups and profit margins as the supermarket retail businesses (admittedly in the main, they are not manufacturers). Perhaps you might bear that in mind the next time your credit card company takes 23% for doing next to nothing, or when you (involuntarily) donate 30-odd% of your salary to HM Government to p1ss away.
Supermarkets treat their customers as though they a bunch of half wits
That's because the average Briton IS a half wit. But don't worry though, the way the education system is going the average Briton will be a quarter-wit within a generation.

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