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Waitrose steps up battle with Tesco
Waitrose is expanding its price match scheme to encourage customers to do their weekly shop at the store
Waitrose is to extend its price match guarantee with Tesco in a bid to win the confidence of budget-conscious shoppers, it has announced.
The upmarket grocery retailer has matched prices on 1,000 branded lines since September 2010 and is now expanding the offer to 7,000 products.
It hopes the move will encourage customers to do their entire weekly shop at Waitrose rather than move between retailers in the hunt for the lowest prices.
Waitrose managing director Mark Price said: "The tough economic climate is putting pressure on everyone, so this is excellent news for customers.
"Extending Brand Price Match, alongside Essential Waitrose, increased promotions and free delivery for online orders, will give customers even more confidence that they can do their entire weekly shop with us, with no sacrifice of quality, range and inspiration or service."
He said in a letter to customers: "I am pleased to tell you that our prices on branded grocery products are now identical to Tesco's, excluding promotions.
"As you would expect from Waitrose, there are no gimmicks, no coupons to redeem against a later shop, and no need to check your receipt online. We simply match the prices on the shelf, so you benefit immediately."
The move comes after Tesco announced a £1 billion investment in its UK business to revive its flagging domestic operation.
The company promised to accelerate the revamp of its UK stores and hire more staff following falling sales and profits.
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Tesco is not cheap, Asda/Sainsburys are cheaper than them, as for Waitrose, a gold card is required
I think its common knowledge that Sainsbury and Waitrose in the main are not cheaper than Tesco, however all supermarkets are guilty of yo-yo pricing tactics and have great contempt for the buying publics intelligence.I have no loyalty to any supermarket, I just buy the offers from any that I pass by and basics like milk,eggs and bread from Lidl. Unfortunately in towns where there is no choice or if you don't drive your stuck with the local monopoly .
Supermarkets make their fortunes by appealing to the sin of temptation -- filling their shelves with cheap accessories, most if not all of which is sugar/fat-laden junk that is best left alone.
Six months ago i gave up the greedy supermarkets and decided to shop local...buying essentials from smaller Co-Op's, Spar etc, corner shops and small wholefood stores -- all of which have good offer's these days. All fresh veg and fruit is bought from a fantastic stall in a local farmers market which is grown by themselves nearby to conventional/conservation grade standards...and fresh means straight out of the ground that very morning!
The moral here is that one buys only what one needs and in doing so not only ends up spending less than going to the robbing supermarkets but one eats more healthily by eating fresh and moreover cooking meals rather than buying pre-cooked 'convienence' junk that was cooked in a souless factory somewhere miles away!
Furthermore, one also builds up a friendly relationship with local owners and real people all of which contributes to community locally and not benefiting the profits of a remote megalomaniac supermarket headquarters -- which for Asda means Walmart in Arkansas, USA!
The supermarket that will win my loyalty is the one who sells GOOD QUALITY products at a FAIR PRICE. I cannot see why Tesco sells my wife's favourite coffee (Kenco Costa Rican) at something like £3.70p a jar normally and then OFFERS it at 2 jars for £6.00 and currently PRICE DROPS it now selling it at £3.00 per jar.
I think that the bosses of the supermarket who has the guts to reduce prices to a FAIR PRICE FOR ALL will win the war, and that is to include pricing things fairly for the individual shopper and the couple. In my opinion the likes of Tesco and to some extent Sainsbury who give a voucher for £10 off your next shop - so long as it is over £50, or £20 off over £80 does not help anyone who shops for any less than a family of 4 or more.
They must also give the FARMER a fair deal. My brother in law gave up his prize winning Pedigree Friesian dairy heard that had been built up over 50 years by him and his father before him some years ago because he was LOSING 2p a litre on what the supermarkets were willing at that time to pay (they did eventually pay more but for him it came too late - in fact the day after the auction selling off his heard and all his equipment).
REVOLUTION IS THE ONLY SOLUTION
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